A week ago I’ve reported the end of ReadBurner. But as Alexander Marktl the founder of ReadBurner stated in the final post at ReadBurner’s blog, ReadBurner was for sale.

I honestly expected that some domain trader would buy it and load it with ads and popup’s but to my surprise Marktl sold to a group headed by Mashable’s Editor in Chief Adam Ostrow.

Marktl has made the official announcement just a few minutes ago and clarifies his choice in selling to this particular group:

After some email discussions and phone calls, I decided to go with Drew, Adam and Eric because they understand and like the concept of sharing items through Google Reader as much as I do. Moreover they obviously have the skills and the resources to build compelling web products.

Marktl also comments on the number of emails he received asking him to continue with this project, and that’s is why he’ll stay on board with ReadBurner holding an advisor status.

Adam Ostrow defines the next moves for ReadBurner on his post at Mashable announcing the acquisition.

The first step is to get ReadBurner back online, and we hope to do that within the next couple weeks. Alex – who is staying involved with the project in his free time - has some concerns about the scalability, so we’ll be addressing that before we re-launch. After that, the plan is to keep reaching out to all of the evangelists (see here, here, and here for a sampling) that ReadBurner was lucky enough to find in its first go-round and continue to improve the site based on their comments.

I’m happy with this move mainly because i liked ReadBurner clean and efficient style, RSSMeme wasn’t quite the same, maybe it’s just a design thing but what I’d really would like to see is the same kind of aggregation found in ReadBurner in FriendFeed.