I must confess I had very low expectations when I read this blog post shared by Robert Scoble about a new web app called Photophlow.

According to their website “photophlow is an easy and fun way to talk about and share flickr photos in real time.
Think of it as the ultimate flickr communicator: invite your friends, search photos together, chat and comment all at once.” which immediately got me thinking about some meebo + flickr mashup.

After signing up to the beta, I got my invitation fairly quickly. The site is brilliantly designed in a simple and intuitive way.

It’s indeed a chat app, but it’s interwined with flickr in many ways. Letting the user share not only his pictures with others, but search for topics being discussed to illustrate a point or simply add something new to talk about.

Flickr Group moderators will go ape with Photophlow. By casually grouping together in real time a bunch of people that share the same common artistic and photo interests.

Several features of Photophlow reveal great attention to detail. Chat users are used to demonstrate actions by using commands like /clap /smiles. These commands are not only readily available but can be linked to any photo on flickr. So if you want your smile to show a picture of a grinning dog or a sad clown, it’s just up to you.

While I was testing out Photophlow I got to talk a bit to Neil Berkman one of the developers behind this project. He took the time to give me the full guided tour and answer some questions. Thanks Neil.

I’m not internet guru, or startup analyst but Photophlow will hit Flickr like a storm.